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Inside Mac TV - Macintosh Television Programming

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December 2005

Inside Mac Launches Expanded iTunes Video Content with Inside Mac TV

For Immediate Release

CARSON CITY, NV. -- Dec. 7th, 2005 -- Inside Mac Media, Inc, (http://www.insidemacmedia.com) the premiere terrestrial broadcaster for the Mac lifestyle and Podcastings #1 Mac radio program, today announced expanded daily video iTunes content and the launch of Inside Mac TV.

Inside Mac TV will enhance the popular Inside Mac Radio programs by offering a range of visual tidbits, tips, guests, interviews, product information and live event coverage in short three to five minute video clips formatted especially for the new 5th generation video iPods.

The new online media content will download automatically to Inside Mac's extensive base of current Podcast subscribers and is available to over 40 Million iTunes users worldwide. According to Inside Mac Media, Inc CEO & Executive Producer Scott Sheppard, "today's video compression technology allows us to deliver the new visual component with a high level of quality yet maintain an amazingly small file size which will not effect the overall download time for our subscribers. We are excited that our audience can now get a glimpse of the hottest Mac products as they are launched and join us in our travels to key events as we spend time interviewing industry movers and shakers throughout the year."

The Inside Mac TV program is being brought to you by Adobe Systems and DVDxDV.

The opening graphic for Inside Mac TV was created using the powerful motion graphics tools from Adobe Systems. Using Adobe After Effects, Photoshop, and Illustrator, designers at RHED Pixel created a playful animation to kick off each video podcast. Lead animator Richard Harrington notes that "the speed of working with Adobe products on a Mac allowed us to turn this animation around quickly and meet our launch deadline using only a Photoshop image and a Illustrator file for the logo."

Russell Brown, Senior Creative Director of Adobe Systems said, "Scott Sheppard's new Inside Mac TV is as great as his radio show, but in 3D! Put this video podcast at the top of your list for great Macintosh news and information. The interviews and content stand out above the rest."

The first set of daily videos will feature a series of How-to tips on video production and optimizing video for the iPod. Viewers will be able to see the best way to setup lighting, compression settings, and gear for iSights through high-end HD video cameras.

About Inside Mac TV:

Inside Mac TV is one of the most technically innovative video podcasts on iTunes today. The stellar content developed by Scott Sheppard and team will be optimized, overseen, and delivered in partnership with some of the industry's leading digital video experts including; Brad Wright/DVDXDV, Richard Harrington/RHED Pixel, and Douglas Spotted Eagle/VASST.

About Inside Mac Media, Inc.

Inside Mac Media, Inc. is the premiere Mac TV/Radio broadcaster and technology news content provider creating media dedicated to the Mac culture and the people who make it tick. One of the fastest growing companies in its field, IMM also features properties like http://www.OSXFAQ.com that speak directly to the early adopter as well as the new user. Media that guides them to the best that the platform and the lifestyle has to offer.


The Inside Mac TV Staff

Scott Sheppard - Executive Producer / Anchor

Scott Sheppard - CEO, Executive Producer and founder of Inside Mac Media, Inc. is an entertaining Host who delivers technology talk and news with a light-hearted style. In addition to hosting and producing his successful Inside Mac Radio and Inside Mac TV shows, Scott is also Editor-in-Chief of the OSXFAQ website. He shares his extensive knowledge by authoring Mac Technology and in his spare time, and is also a Contributing Editor to Macworld UK magazine. Scott Sheppard is a known Mac industry insider, his background in broadcasting and high-end audio/video production makes him one of "podcasting's" leading technical experts.

Scott Sheppard previously hosted the Inside Mac Show broadcast by CNET radio.

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