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Editorial - Macrimination 
The Liberation From Filler Songs Must Continue
By Steve Sobek - Contributing Editor
Earlier this week, I heard the new Madonna single "American Life"
while I was shopping. I've never been a huge Madonna fan, but I liked
the hook of the melody. So when I came home, the first thing I did was
open my peer-to-peer sharing application, Acquisition. I put the song
title into the search window and hit enter, and copies of the mp3 file,
ready to be downloaded, appeared in front of me.
But then I stopped. With Apple reportedly getting ready to announce
an online music service that would enable downloads of music from all of
the
major music labels, I thought maybe I should try and do the right
thing and pay for the song, if it was available somewhere. A quick trip
to the Madonna site
revealed that the single was available for download on its own for a
quick payment through PayPal. I
zipped off the $1.49 and in less than a minute, had the song in my
iTunes library, ready to be copied onto my iPod.
I hope Apple's service will be as easy to use and flexible, but some
of the circumstances regarding the whole online music scene make me
think the folks in Cupertino probably had to make some compromises in
order to get everyone to agree. This includes the record executives, who
still live in the 1970s when it comes to their business models.
What the record companies don't get is that the digital revolution
has changed the lay of the land forever. The traditional form of music
distribution, the album (now the CD), is dead. Compact discs are now
just vessels used to transport music to where you really want it, like
your computer or mp3 player. One of the things Napster did for us in its
brief reign on top of the peer-to-peer sharing landscape was to liberate
us from filler songs, those three to five (sometimes more!) songs on an
album that aren't as good as the singles, but are needed to make a
complete product that the record companies can sell and make their money
from. With illegal downloading from the Internet, we no longer had to
listen to those songs. The songs we liked, we kept and put into
playlists. The ones we didn't like went to the trash, never to be heard
from again.
So we like to make our mixes and albums. Is there anything wrong with
that? It's not like it's a new invention. Just remember John Cusack in
the movie "High Fidelity," whose character made making a mix of songs
from albums and recording them to cassette tapes an art form. "The
compilation tape, like breaking up, is hard to do, and it takes ages
longer than it might seem," explains Cusack in the movie. Is "Rip, Mix,
Burn" any different? Nope.
As Apple gets ready to unveil the service, there are two things to
consider. First, it will undoubtedly include some sort of digital rights
management restrictions. This is expected. While I don't necessarily
like the technology (just imagine having a book in your library that,
after a certain amount of time, glues itself shut so you can't open
it!), I understand that, for now, it is necessary in order to help bring
the record companies into the 21st Century.
The second thing is, I hope Apple fought a bit for our rights. With
our mp3 players and iPods giving us new levels of freedom in how we play
and organize our music, we must have the ability to do what we want with
the music. We must be able to have it both on our computer and our
separate digital music player of choice. And we must have the ability to
burn the songs to CDs, in the order that we want.
We have been liberated from the filler songs and the limitations of
the old ways of doing business in the music world, and anything less
than these freedoms will guarantee one thing: People will continue to
use file-sharing networks to break the law and get the music for free.
But if Apple's tune is right, this could be a major stepping-stone for
the company to reach a whole new market, an another avenue for snuffing
the criticisms of those who would Macriminate against us.
Steve Sobek is a journalist and Webmaster of United Mac. Reach him at ssobek@stevesobek.net.
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